_____ is the series of decisions involved in delivering a promotional message to the prospective purchasers and/or users of a product or brand.
A)Market segmentation
B)Media planning
C)Product differentiation
D)Brand positioning
E)Target diversification

Question

Quizplus · Accepted Answer

Media planning involves determining the best way to communicate a promotional message to the target audience. This includes selecting the right channels, such as TV, radio, print, or online, and determining the best timing and frequency for the ads. Market segmentation involves dividing the target audience into smaller groups based on shared characteristics, while product differentiation involves creating unique features or benefits that distinguish a product from competitors. Brand positioning involves creating a distinct image or identity for a brand, while target diversification involves reaching new markets with different needs or demographics.

_____ Is the Series of Decisions Involved in Delivering a Promotional