The flighting method of scheduling ensures that a regular and continuous pattern is developed without gaps or nonadvertising periods.
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Q15: Media objectives are the goals for the
Q16: The more the number of readers per
Q17: An index number over 100 means that
Q18: _ is the series of decisions involved
Q19: One exposure of an ad to a
Q21: The first step in developing a media
Q22: A _ determines the best way to
Q23: _ are plans of action designed to
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Q25: Which of the following is considered an
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