Which of the following is considered an external factor that may influence the determination of media strategy?
A)Administrative capabilities
B)The rising costs of media
C)Size of the media budget
D)Delegation of agency tasks
E)Organization of an agency

Question

Quizplus · Accepted Answer

The rising costs of media is an external factor that may influence the determination of media strategy. This is because external factors are those that are beyond the control of the organization, such as changes in the market or industry. The rising costs of media could affect the media strategy, as it may force the organization to choose cheaper forms of media or adjust their budget accordingly to accommodate the rising costs.

A, C, D, and E are all internal factors that are within the control of the organization or agency, and thus, cannot be considered external factors that may influence the determination of media strategy.

Which of the Following Is Considered an External Factor That