In a market analysis, the _____ is considered a good indicator of the potential of the market. It is derived by dividing the percentage of users in a demographic segment by the percentage of population in the same segment and the multiplying the quotient by 100.
A)cost per media (CPM)
B)quantitative advantage
C)index number
D)average frequency
E)relative reach

Question

Quizplus · Accepted Answer

The index number, also known as the penetration index, helps to determine the potential of the market by comparing the percentage of users in a demographic segment to the percentage of the population in the same segment. A higher index number indicates greater potential for the market.

In a Market Analysis, the _____ Is Considered a Good