A media plan is a guide for:
A)development of creative objectives.
B)media selection.
C)sales forecasting.
D)marketing research activities.
E)media studies.

Question

Quizplus · Accepted Answer

A media plan is a guide that outlines the specific media channels and tactics that will be used to reach a target audience. It is essentially a blueprint for how a company will use various media channels to promote its products or services. Therefore, media selection is the most appropriate answer to describe the purpose of a media plan.

A Media Plan Is a Guide For