_____ is the number of times a receiver is exposed to a media vehicle in a given time period.
A)Potency
B)Reach
C)Coverage
D)Frequency
E)Audience contact

Question

Quizplus · Accepted Answer

Frequency is the number of times a receiver is exposed to a media vehicle in a given time period. Potency refers to the degree of impact of a message on the receiver. Reach refers to the total number of people who are exposed to a media vehicle. Coverage refers to the extent to which a media vehicle can cover the intended target audience. Audience contact refers to the direct interaction between a brand or company and its target audience.

_____ Is the Number of Times a Receiver Is Exposed