_____ is a measure of the number of different audience members exposed at least once to a media vehicle in a given period of time.
A)Contact
B)Reach
C)Viewer number
D)Coverage
E)Exposure

Question

Quizplus · Accepted Answer

Reach is the measure of the number of different audience members exposed at least once to a media vehicle in a given period of time. Contact refers to the number of times an audience member is exposed to a media vehicle. Viewer number is a general term that does not specifically refer to the number of unique audience members. Coverage typically refers to the geographical area where a media vehicle is available. Exposure is a general term that does not specifically refer to the number of unique audience members.

_____ Is a Measure of the Number of Different Audience