A _____ is the general category of available delivery systems, which includes broadcast media, print media, direct marketing, outdoor advertising, and other support media.
A)transit
B)reach
C)conduit
D)medium
E)niche

Question

Quizplus · Accepted Answer

The term "medium" refers to the general category of delivery systems available for advertising, including broadcast media, print media, direct marketing, outdoor advertising, and other support media. Choices A, B, C, and E do not accurately describe this category.

A _____ Is the General Category of Available Delivery Systems