It is most accurate to say that a consumer's negative feeling about a purchase is the result of a product's performance not living up to ________.
A) its warranty
B) the company's expectations
C) the customer's expectations
D) social expectations
E) its fair value

Question

Quizplus · Accepted Answer

A consumer's negative feeling about a purchase is most often the result of their expectations not being met. This could be due to the product not performing as well as they thought it would or not meeting their specific needs or preferences. While warranties, company expectations, social expectations, and fair value can all play a role in a consumer's perception of a product, their personal expectations are often the most important factor.

It Is Most Accurate to Say That a Consumer's Negative