A product that falls above the fair value line of a value map is perceived to deliver benefits that are ________ the product's cost.
A) greater than
B) less than
C) equal to
D) unrelated to
E) exaggerated by

Question

Quizplus · Accepted Answer

A product above the fair value line is perceived to deliver benefits that are less than the product's cost, indicating it is overpriced relative to its perceived value.

A Product That Falls Above the Fair Value Line of a Value