A product that falls below the fair value zone of a value map is perceived to deliver benefits that are ________ the product's cost.
A) greater than
B) less than
C) equal to
D) unrelated to
E) diminished by

Question

Quizplus · Accepted Answer

A product perceived to deliver benefits greater than its cost would indeed fall below the fair value zone on a value map, indicating it offers high value to the customer.

A Product That Falls Below the Fair Value Zone of a Value