Customer perceived value is defined as the difference between the ________ and the ________ of a product.
A) actual value; retail value
B) retailer's value; producer's costs
C) actual costs; perceived costs
D) perceived benefits; perceived costs
E) actual benefits; actual costs

Question

Quizplus · Accepted Answer

Customer perceived value is the benefits that a customer believes they will receive from a product minus the perceived costs of obtaining and using the product. Option D correctly identifies perceived benefits and perceived costs as the two elements that make up customer perceived value.

Customer Perceived Value Is Defined as the Difference Between the ________