Customer perceived value is determined by a customer's ________ of the benefits and costs of a product.
A) personal assessment
B) rational expectations
C) accurate assessment
D) objective evaluation
E) emotional expectations

Question

Quizplus · Accepted Answer

Customer perceived value is subjective and is based on a customer's personal assessment of the benefits and costs associated with a product. It takes into consideration the customer's individual preferences, needs, and experiences, and can be influenced by emotional factors as well as rational factors. Thus, option A is the best choice as it emphasizes the personal assessment aspect of customer perceived value.

Customer Perceived Value Is Determined by a Customer's ________ of the Benefits