Relationship marketing requires a company to make both a ________ and a ________.
A) short-term plan; transactional plan
B) short-term plan; data mining plan
C) long-term plan; proper investment of company resources
D) long-term plan; formal CRM commitment
E) formal CRM commitment; data mining plan

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers, which requires a long-term plan and proper investment of company resources to maintain and enhance these relationships.

Relationship Marketing Requires a Company to Make Both a ________