A buyer with a neutral response to a purchase is best described as which of the following?
A) loyal
B) switchable
C) dissatisfied
D) unprofitable
E) product champion

Question

Quizplus · Accepted Answer

A buyer with a neutral response is not particularly satisfied or dissatisfied with the purchase, making them more likely to switch to a different brand or company in the future. Therefore, they are described as switchable.

A Buyer with a Neutral Response to a Purchase Is