Which of the following strategies would a company most likely use to increase customer perceived value?
A) decreasing the variety of offered services
B) reducing data mining practices
C) lowering prices
D) "firing" unprofitable customers
E) limiting customer experiences with a brand

Question

Quizplus · Accepted Answer

Lowering prices can increase customer perceived value by providing the same quality or even better services at a lower cost to the customer. This can make the customer feel like they are getting more for their money and increase their loyalty to the company. Decreasing variety of services, reducing data mining practices, firing unprofitable customers, and limiting customer experiences with a brand would likely decrease customer perceived value.

Which of the Following Strategies Would a Company Most Likely