To make data collected from customer satisfaction surveys useful, a company should do which of the following?
A) protect the information from data mining
B) compare the data to the company's previous ratings
C) purchase a formal CRM system
D) determine the CLV
E) offer a reward program

Question

Quizplus · Accepted Answer

Comparing customer satisfaction survey data to previous ratings can provide insight into trends and changes that may require attention or improvement. Protecting the information from data mining may be important for privacy reasons, but it is not directly related to using the data to improve customer satisfaction. Purchasing a formal CRM system or determining the CLV may also be useful for understanding and improving customer satisfaction, but they are not specific to making use of customer satisfaction survey data. Offering a reward program may help incentivize customers to participate in surveys, but it does not directly contribute to using the data collected.

To Make Data Collected from Customer Satisfaction Surveys Useful, a Company