A product that falls within the fair value zone of a value map is perceived to deliver benefits that are ________ the product's cost.
A) greater than
B) less than
C) equal to
D) unrelated to
E) diminished by

Question

Quizplus · Accepted Answer

A product in the fair value zone is perceived to deliver benefits that are equal to its cost, meaning the value received by the customer matches the price paid.

A Product That Falls Within the Fair Value Zone of a Value