In the diffusion process, innovators tend to be
A) opinion leaders, and to adopt new ideas with discretion.
B) aggressive, communicative, and worldly.
C) tradition bound, conservative, and suspicious of change.
D) socially aggressive, cosmopolitan, and willing to accept risk.
Correct Answer:
Verified
Q41: In the confirmation stage of the adoption
Q42: In which situation will a product have
Q43: A product will have a rapid rate
Q44: The diffusion process describes the
A) development of
Q45: Innovators, early adopters, and laggards are studied
Q47: In the diffusion process, the mass market
Q48: Which product life-cycle stage corresponds with the
Q49: The last group of consumers to purchase
Q50: When discontinuing a product, a firm must
Q51: The major distinction between a minor innovation
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