In the diffusion process, the mass market is comprised of
A) innovators and early adopters.
B) innovators and the early majority.
C) the early majority and the late majority.
D) the late majority and laggards.

Question

Quizplus · Accepted Answer

The mass market in the diffusion process is comprised of the early majority and the late majority, as these groups represent the larger, more mainstream segments of the market that adopt a product after the innovators and early adopters.

In the Diffusion Process, the Mass Market Is Comprised of