When discontinuing a product, a firm must be sure to
A) lower prices.
B) cut back on advertising.
C) notify customers and resellers to line up alternate suppliers.
D) reduce distribution outlets.

Question

Quizplus · Accepted Answer

When discontinuing a product, it's important for a firm to notify customers and resellers so they can find alternative suppliers. This maintains good relationships and helps manage the transition smoothly.

When Discontinuing a Product, a Firm Must Be Sure to