The last group of consumers to purchase a new product are
A) late adopters.
B) the late majority.
C) post-adopters.
D) laggards.

Name: The last group of consumers to purchase a new product are A) late adopters. B) the late majority. C) post-adopters. D) laggards.
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Question

Quizplus · Accepted Answer

The last group of consumers to purchase a new product are known as "laggards." They are typically skeptical of change and the last to adopt a new product or innovation.

The Last Group of Consumers to Purchase a New Product