The diffusion process describes the
A) development of brand loyalty among the target market.
B) purchase behavior (mental and behavioral) of an individual consumer.
C) brand awareness/aversion process.
D) manner in which different members of a target market often accept and purchase a product.

Question

Quizplus · Accepted Answer

The diffusion process refers to how a new product, idea, or innovation is adopted and spread through a specific population or social system over time, which includes understanding how different members of a target market accept and purchase a product.

The Diffusion Process Describes the