During what stage of the new-product planning process does a firm implement its entire marketing program?
A) Commercialization
B) Test marketing
C) Introduction
D) Product development

Question

Quizplus · Accepted Answer

Commercialization is the stage in the new-product planning process where a firm implements its entire marketing program, including production, distribution, and promotion, to fully launch the product in the market.

During What Stage of the New-Product Planning Process Does a Firm