Dissatisfaction with test marketing may be based on
A) the time delays required before full introduction.
B) a lack of dealer interest in additional brands.
C) the superiority of attitude measurement over actual sales data.
D) a concern over what data to monitor: sales, market share, or shelf space allocated.

Question

Quizplus · Accepted Answer

Test marketing can cause delays in the full introduction of a product, which can be a source of dissatisfaction for companies eager to launch their products quickly.

Dissatisfaction with Test Marketing May Be Based on