The product development stage of the new-product planning process is characterized by the
A) creation of a sample product and the development of a basic marketing strategy.
B) estimation of return on investment.
C) measurement of consumer attitudes and intentions to buy.
D) determination and monitoring of a product's sales.

Question

Quizplus · Accepted Answer

During the product development stage, a sample product is created, and a basic marketing strategy is developed. This stage focuses on turning the concept into a tangible product and planning how to market it to target consumers.

The Product Development Stage of the New-Product Planning Process Is