In which new-product planning stage does a firm seek to determine the rate of return on the total investment for a new product on the basis of projections of demand, costs, and investment?
A) Business analysis
B) Product development
C) Concept testing
D) Product screening

Question

Quizplus · Accepted Answer

Business analysis is the stage in new-product planning where a firm evaluates the potential profitability of a new product by analyzing projected demand, costs, and investment to determine the rate of return. This helps in making decisions about whether to proceed with the product development.

In Which New-Product Planning Stage Does a Firm Seek to Determine