In which stage of the new-product planning process is a consumer asked "Is the idea easy to understand?" and "Would you buy the product?"
A) Idea generation
B) Product screening
C) Concept testing
D) Brainstorming

Question

Quizplus · Accepted Answer

Concept testing is the stage in the new-product planning process where potential consumers are presented with a product idea and asked questions like "Is the idea easy to understand?" and "Would you buy the product?" to gauge initial reactions and interest.

In Which Stage of the New-Product Planning Process Is a Consumer