In which stage of the new-product planning process are weighted product/market attributes and cutoff scores used?
A) Product screening
B) Idea generation
C) Concept testing
D) Business analysis

Question

Quizplus · Accepted Answer

Product screening involves evaluating new product ideas against a set of criteria, which often includes weighted product/market attributes and cutoff scores, to determine their potential success and whether they should move forward in the development process.

In Which Stage of the New-Product Planning Process Are Weighted