The use of small-group sessions which are designed to come up with a variety of ideas for new products is
A) pure research.
B) concept testing.
C) applied research.
D) brainstorming.

Question

Quizplus · Accepted Answer

The use of small-group sessions to generate a variety of ideas for new products is known as brainstorming. This technique is often used in the initial stages of product development to encourage creativity and innovative thinking among team members.

The Use of Small-Group Sessions Which Are Designed to Come