The idea generation stage of the new-product planning process most closely refers to
A) measuring consumer attitudes and intensions concerning a proposed new product.
B) weeding out poor and unsuitable ideas from further consideration.
C) a continuous, systematic search for new product opportunities.
D) converting a new product into a tangible form and identifying a basic marketing strategy.

Question

Quizplus · Accepted Answer

The idea generation stage in the new-product planning process is about a continuous, systematic search for new product opportunities, which involves generating a wide range of ideas that could potentially be developed into new products.

The Idea Generation Stage of the New-Product Planning Process Most