In which stage of the new-product planning process is the consumer presented with a description or picture of a proposed product and then asked to evaluate his/her purchase intentions or to express his or her attitudes?
A) Business analysis
B) Concept testing
C) Test marketing
D) Commercialization

Question

Quizplus · Accepted Answer

Concept testing involves presenting consumers with a proposed product concept and asking them to evaluate it, typically before any actual product has been created. This helps in assessing potential market acceptance and refining the product concept based on feedback.

In Which Stage of the New-Product Planning Process Is the Consumer