A firm first positions a new product offering relative to competitors and its own brands during which stage of the new-product planning process?
A) Test marketing
B) Introduction
C) Commercialization
D) Product development

Question

Quizplus · Accepted Answer

During the product development stage, a firm first positions a new product offering relative to competitors and its own brands. This involves defining the target market, value proposition, and competitive advantage of the new product before it is introduced to the market.

A Firm First Positions a New Product Offering Relative to Competitors