In the confirmation stage of the adoption process, a consumer
A) develops a favorable or unfavorable attitude about a new product.
B) engages in actions that lead to a choice to either adopt or reject a product.
C) uses a product.
D) seeks reinforcement about a product's desirability and may reverse a decision if exposed to conflicting messages.

Question

Quizplus · Accepted Answer

In the confirmation stage of the adoption process, a consumer seeks reinforcement for the decision they have made regarding a product and may reconsider their choice if they encounter conflicting information or negative feedback. This stage is about affirming the decision post-adoption, rather than initial attitude formation, decision-making, or product use.

In the Confirmation Stage of the Adoption Process, a Consumer