A product will have a rapid rate of adoption if
A) product importance is high.
B) consumers have low discretionary income.
C) perceived risk is high and the product is a major innovation.
D) the product is compatible with current lifestyles.
Correct Answer:
Verified
Q38: Which stage of the product life cycle
Q39: During what stage of the new-product planning
Q40: The mental and behavioral procedure an individual
Q41: In the confirmation stage of the adoption
Q42: In which situation will a product have
Q44: The diffusion process describes the
A) development of
Q45: Innovators, early adopters, and laggards are studied
Q46: In the diffusion process, innovators tend to
Q47: In the diffusion process, the mass market
Q48: Which product life-cycle stage corresponds with the
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