Innovators, early adopters, and laggards are studied as part of which process?
A) The adoption process
B) The diffusion process
C) The commercialization process
D) The market penetration and saturation process

Question

Quizplus · Accepted Answer

The diffusion process is the concept that includes innovators, early adopters, early majority, late majority, and laggards as categories to describe how a new product or innovation is adopted by a population over time.

Innovators, Early Adopters, and Laggards Are Studied as Part of Which