The major distinction between a minor innovation and a major innovation is on the basis of
A) a product's newness to the company versus newness to the industry.
B) patent protection.
C) the risk of failure.
D) the degree of competitive advantage.

Question

Quizplus · Accepted Answer

The major distinction between a minor and a major innovation lies in a product's newness to the company versus newness to the industry. Minor innovations may be new to a company but not necessarily to the industry, whereas major innovations introduce something completely new to the industry.

The Major Distinction Between a Minor Innovation and a Major