As a firm changes its emphasis in product strategy from minor modifications to major innovations, the firm's
A) new-product planning process becomes simplified.
B) research and development staff and marketing research staff requirements are substantially increased.
C) time period from the generation of an idea to commercialization decreases.
D) risks and investment requirements decrease.

Question

Quizplus · Accepted Answer

When a firm shifts its focus from minor modifications to major innovations, it requires a more complex and thorough planning process. This typically involves increased involvement from both the research and development staff to develop the innovation and the marketing research staff to understand the market needs and potential. Major innovations often require more resources, time, and research to develop and market effectively, hence the substantial increase in staff requirements.

As a Firm Changes Its Emphasis in Product Strategy from Minor