Which stage of the product life cycle is characterized by the greatest number of outlets and use of the mass market as a target market?
A) Introduction
B) Growth
C) Decline
D) Maturity

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, the product is widely accepted in the market, leading to the greatest number of outlets. Marketers focus on the mass market to defend market share and maximize profits as the product's sales peak and competition becomes intense.

Which Stage of the Product Life Cycle Is Characterized by the Greatest