A major criticism of the product life-cycle concept is the
A) difficulty in varying a firm's strategy to meet objectives for each stage.
B) inability to manage the life-cycle concept.
C) difficulty in forecasting the cycle.
D) inevitability of maturity.

Question

Quizplus · Accepted Answer

The difficulty in forecasting the cycle is a major criticism of the product life-cycle concept because it is challenging to predict the duration and dynamics of each stage accurately.

A Major Criticism of the Product Life-Cycle Concept Is the