Total revenues on a new product were less than the firm's production and marketing costs. The new product should be classified as a(n)
A) short-term product failure.
B) long-term product failure.
C) relative product failure.
D) absolute product failure.

Question

Quizplus · Accepted Answer

When total revenues from a product are less than the production and marketing costs, it indicates that the product did not generate enough income to cover its expenses, classifying it as an absolute product failure.

Total Revenues on a New Product Were Less Than the Firm's