Which of these statements is NOT a valid criticism of the use of market-oriented sources of information in the idea generation stage of the new-product planning process?
A) Market-oriented sources are more likely to result in minor innovations rather than major innovations.
B) Market-oriented sources are less likely to determine whether a new product can be economically produced.
C) Market-oriented sources ignore the wishes of consumers.
D) Market-oriented sources tend to view new products in terms of improvements of existing products and not totally new products.

Question

Quizplus · Accepted Answer

Market-oriented sources focus on understanding consumer needs and preferences, so they do not ignore the wishes of consumers. This criticism is not valid as these sources actually aim to align product development with consumer demands.

Which of These Statements Is NOT a Valid Criticism of the Use