Compared with product screening, the business analysis stage of the new-product planning process is more apt to be based on
A) a product's competitive positioning.
B) a product's resistance to seasonal factors.
C) consumer purchase intentions.
D) profitability-based analyses.

Question

Quizplus · Accepted Answer

The business analysis stage of the new-product planning process focuses more on evaluating the financial aspects such as profitability, cost, and revenue projections. This stage involves more detailed and quantitative analysis, including profitability-based analyses, to assess the financial viability of the new product.

Compared with Product Screening, the Business Analysis Stage of the New-Product