The Following Questions are linked to this scenario: A car wax company developed a new car wax that is particularly resistant to acid rain. The pollutants in acid rain can cause significant damage to a car's finish.
-The car wax manufacturer conducted new-product research that determined that many car owners were either unaware of the dangers of acid rain, or did not believe the claims made. The technique used to obtain this conclusion is
A) test marketing.
B) concept testing.
C) business analysis.
D) product screening.

Question

Quizplus · Accepted Answer

Concept testing involves presenting the concept of a new product or service to consumers and gathering their feedback, which in this case was about their awareness and beliefs regarding acid rain's effects on car finishes.

The Following Questions Are Linked to This Scenario: a Car