The product manager for a pasta sauce has decided to name the new product Tuscan Flavor, to appeal to cooks concerned with fat content, and to position the product as healthy and easy to prepare. During which stage of the new-product planning process is the manager involved?
A) Commercialization
B) Product development
C) Test marketing
D) Product screening

Question

Quizplus · Accepted Answer

During the product development stage, decisions about the product's name, its positioning, and its appeal to specific consumer concerns (such as fat content) are made. This stage involves designing and developing the product based on the concept that has been approved in earlier stages.

The Product Manager for a Pasta Sauce Has Decided to Name