Test marketing enables a firm to study
A) consumer attitude changes towards a brand.
B) initial consumer attitudes towards a brand.
C) the long-term investment required for increased distribution.
D) the impact of a new product on a firm's existing products.

Question

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The Answer of Test marketing enables a firm to study
A) consumer attitude changes towards a brand.
B) initial consumer attitudes towards a brand.
C) the long-term investment required for increased distribution.
D) the impact of a new product on a firm's existing products.

Test Marketing Enables a Firm to Study