Which of the following is NOT an optimal use of test marketing results?
A) To determine which of several product versions has the highest sales potential
B) To study how perceived risk affects the search process
C) To study the impact of a new product on a firm's existing products
D) To evaluate dealer willingness to stock a new product

Question

Quizplus · Accepted Answer

Test marketing is primarily used to evaluate the market response to a product, including sales potential, impact on existing products, and dealer willingness to stock the product. Studying how perceived risk affects the search process is more related to consumer behavior research and not an optimal use of test marketing results.

Which of the Following Is NOT an Optimal Use of Test