A firm needs to consider the speed of acceptance by consumers and retailers, plan its overall marketing mix, and develop its positioning during which stage of the product life cycle?
A) Product development
B) Business analysis
C) Test marketing
D) Commercialization

Question

Quizplus · Accepted Answer

During the commercialization stage, a firm focuses on launching the product to the market, which involves planning the marketing mix, positioning, and ensuring acceptance by consumers and retailers.

A Firm Needs to Consider the Speed of Acceptance by Consumers