Which of these is an example of the use of the diffusion process concept for a notebook computer manufacturer?
A) Twenty percent of the surveyed consumers feel that a notebook computer offers meaningful advantages over desktop units.
B) Eighty percent of current notebook owners use their notebook computers at least once a month.
C) Only 15 percent of the households earning $50,000 or more currently own a notebook computer.
D) Sixty percent of notebook owners would consider the purchase of a new notebook if a five-pound version were developed that sold for $700 or less.

Question

Quizplus · Accepted Answer

Only 15 percent of the households earning $50,000 or more currently own a notebook computer. This indicates that the diffusion of notebook computers is still in its early stages, as the majority of potential consumers have not yet adopted the technology.

Which of These Is an Example of the Use of the Diffusion