Which of the following stages of the new-product planning process is most costly for a major innovation?
A) Product development
B) Concept testing
C) Product screening
D) Business analysis

Question

Quizplus · Accepted Answer

Product development is the most costly stage for a major innovation because it involves the actual creation and design of the product, including the development of prototypes, testing, and refinement. This stage requires significant resources, both in terms of time and money, to ensure the product meets the desired specifications and quality standards.

Which of the Following Stages of the New-Product Planning Process